• Logo Explanation
• Core Values
• Vision
• Mission
• Purpose
• Spirit
• Business Philosophy

　　Core values of BOF: Morality, foundation, compliance and innovation

　　Definition of BOF core values

　　【Morality and foundation】

　　Morality means good virtues, morality and emphasis on unity and harmony, which embellish virtue and heart, and symbolize BOF employees’ continuous self-cultivation, integrity, self-improvement, reputation, and shaping the brand image of integrity and specification.

　　Foundation means stable foundation for booming business. BOF wins the favor of customers and the market with good conduct and sincere service, constantly expands business scale, and lays a solid foundation for leapfrog development strategy.

　　Morality and foundation: Integrity comes first among all virtues, which helps accumulate great virtues; Foundation is the root of all businesses. Steady operation helps consolidate foundation, which continuously improves management quality and service quality, and optimizes business indicators. With great virtues and wealth, BOF will become a century company.

　　【Compliance and innovation】

　　Compliance means that BOF operates in compliance with the laws, regulations and requirements of the regulatory authorities, representing BOF development concept of compliance, efficient and stable operation.

　　Innovation means flexibility, representing BOF’s innovative consciousness of integrating innovation and making breakthroughs. By constantly improving management and operation quality and innovating in management mechanism, it constantly optimizes business processes based on market reality, bringing safe, convenient and efficient financial services to customers.

　　Integrity and innovation: BOF focuses on stability and sustainability. On the basis of preventing financial risks, it dares to make breakthroughs and innovations, adhere to principles and stay flexible, and use its own advantages to solve practical problems for customers.