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  Corporate spirit: BOF makes daily progress and constantly strives for self-improvement

  Explanation of BOF spirit

  【BOF makes daily progress】

  BOF financial business is the symbol of rich financial, wealth management and investment products, indicating the financial services of BOF brings value preservation and appreciation of wealth to customers, and achieves the purpose of gathering wealth from the people and for the people.

  Daily progress means “daily innovation”, which requires us to make progress every day, so as to achieve unremitting progress.

  【Constantly strives for self-improvement】

  BOF employees should consciously strive to make progress, never relax, be resolute and strong, work hard, be solid and docile like the momentum of the earth, enrich virtue, and tolerate all things.

  The corporate spirit not only implies the brand name of BOF, but also stays in line with its core values “morality, foundation, compliance and innovation”. It is not only an important accumulation of BOF culture, but also a true portrayal of BOF employees’ spiritual character and tolerance, encouraging them to practice the scientific outlook on development, and achieving new breakthroughs in upgrading BOF.